Advertisers

Advertising Guide

A comprehensive guide for brands, agencies, and advertisers using WiOffers, covering campaign opportunities, advertising formats, sponsored placements, content requirements, targeting, performance measurement, policies, and best practices.

Version 1.0Effective 2026-08-06Updated 2026-08-06

WiOffers provides brands, agencies, advertisers, and commercial partners with digital advertising opportunities designed to increase visibility, promote offers, reach relevant audiences, and measure campaign engagement within a centralized offers ecosystem.

This guide explains the advertising opportunities available through WiOffers, the campaign creation process, content and media requirements, targeting options, performance indicators, advertiser responsibilities, and the best practices recommended for more effective promotional activity.

Why Advertise on WiOffers?

WiOffers is designed around active offer discovery. This creates an environment where users are already looking for promotions, discounts, products, services, and commercial opportunities.

Advertisers can use this environment to position their campaigns in front of audiences with stronger commercial intent than users browsing general digital content without a specific interest in offers.

Who Can Advertise?

Advertising opportunities may be available to legally operating businesses and authorized representatives, subject to platform approval, campaign eligibility, market requirements, and applicable advertising regulations.

Brands and product manufacturers.
Retailers and merchant groups.
Advertising and media agencies.
E-commerce businesses.
Shopping centers and commercial destinations.
Hospitality, travel, leisure, and entertainment companies.
Financial, payment, loyalty, and telecommunications partners.
Technology companies and service providers.
Authorized distributors and franchise operators.
Strategic commercial and institutional partners.

Advertising Opportunities

WiOffers may provide multiple advertising formats depending on the market, platform version, campaign objectives, inventory availability, and advertiser eligibility.

Sponsored offers.
Featured category placement.
Homepage promotional placement.
Location-based campaign visibility.
Seasonal and event-based campaigns.
Branded promotional pages.
Display banners and visual placements.
Merchant and brand spotlight campaigns.
Email campaign inclusion, where available.
Push-notification campaign inclusion, where available.
Content partnerships and sponsored editorial features.
Custom integrated advertising campaigns.

Campaign Objectives

Before creating a campaign, advertisers should define a clear and measurable objective. The selected objective influences the campaign format, message, placement, audience, duration, and performance indicators.

Common campaign objectives may include:

Increasing brand awareness.
Promoting a specific offer or product.
Driving traffic to a merchant profile or website.
Generating customer inquiries or leads.
Supporting a product or service launch.
Increasing store visits or online activity.
Promoting a seasonal or limited-time campaign.
Introducing a new branch, location, or market.
Supporting customer acquisition or re-engagement.
Strengthening brand presence within a selected category.

Campaign Planning

A professional campaign should be planned around a clear audience, message, customer benefit, call to action, campaign period, and expected result.

Advertisers should prepare:

The campaign objective.
The target audience.
The relevant location or market.
The promoted product, service, or offer.
The campaign start and end dates.
The proposed budget.
The preferred advertising format.
The campaign message and call to action.
The required creative assets.
The landing page, merchant profile, or destination link.
The intended performance indicators.

Audience Targeting

Depending on platform functionality, privacy requirements, and campaign availability, WiOffers may provide targeting options intended to help advertisers reach more relevant audiences.

Targeting options may include:

Country, city, or selected geographic area.
Offer or business category.
Language preference.
Device or platform type.
Campaign timing and validity period.
General interest or engagement segments.
New or returning platform audiences.
Contextual placement around relevant content or offers.

The availability and precision of targeting may vary. WiOffers does not guarantee access to every requested audience segment or a specific audience size.

Featured Placements

Featured placements may provide premium visibility within selected platform sections. Placement availability may depend on campaign dates, category, market, advertiser eligibility, and existing campaign commitments.

Featured placements may include:

Homepage campaign sections.
Top positions within a selected category.
Featured city or location sections.
Seasonal campaign pages.
Recommended or trending campaign areas.
Premium brand and merchant showcases.

Branded Campaign Pages

Eligible advertisers may request a dedicated branded campaign page that combines campaign content, selected offers, brand information, images, videos, and calls to action within one presentation.

Branded pages remain subject to creative approval, technical availability, platform design standards, and applicable commercial terms.

Display Advertising

Display advertising may include banners, cards, visual panels, promotional modules, and other digital formats approved by WiOffers.

The advertiser must provide campaign assets that meet the requested dimensions, file formats, quality standards, and content policies.

Creative Content Requirements

Advertising content should be accurate, professional, visually clear, and directly relevant to the promoted product, service, offer, or brand.

Use an approved brand name and logo.
Use clear, high-resolution images and videos.
Present a direct and understandable customer benefit.
Include a clear call to action.
Ensure prices and conditions match the related offer.
Use readable text with appropriate contrast.
Avoid excessive text inside visual assets.
Provide Arabic and English assets where required.
Use only media and intellectual property that the advertiser is authorized to use.
Comply with the technical specifications provided for each placement.

Advertising Copy Best Practices

Effective advertising copy should be concise, credible, and focused on the customer benefit.

Recommended:

Save 25% on selected products until 30 September.
Book this weekend package and receive complimentary breakfast.
Discover the new collection at participating branches.
Free delivery on qualifying orders for a limited period.

Avoid:

Guaranteed results without verifiable evidence.
False urgency or fabricated availability limits.
Unsupported superlatives such as the best or number one.
Misleading prices, discounts, or comparison claims.
Incomplete messages that hide important conditions.
Excessive punctuation, capitalization, or clickbait language.

Claims and Substantiation

Advertisers are responsible for ensuring that all factual, comparative, performance, pricing, health, environmental, financial, and promotional claims are accurate and legally supportable.

WiOffers may request evidence supporting a claim before or during a campaign. Unsupported claims may be edited, rejected, paused, or removed.

Prices, Discounts, and Promotions

Advertised prices and discounts must be genuine, current, and consistent with the related offer or landing destination.

Advertisers should clearly disclose:

The original price and promotional price where applicable.
The exact value or percentage of the discount.
The start and expiry dates.
Participating locations or channels.
Minimum-purchase requirements.
Product or service exclusions.
Availability, quantity, or redemption limits.
Additional fees, taxes, delivery costs, or conditions.

Landing Pages and Destination Links

Campaign links should direct users to a safe, active, relevant, and functional destination.

The landing page should match the advertising message.
The promoted offer should be easy to locate.
The page should work correctly on mobile devices.
Prices and conditions should remain consistent.
The destination should not contain malware or deceptive redirects.
Personal data collection must follow applicable privacy requirements.
Advertisers should maintain the destination throughout the campaign period.

Campaign Review and Approval

WiOffers may review advertising campaigns, content, offers, destinations, and supporting documentation before or after publication.

A campaign may be rejected, paused, edited, restricted, or removed if it:

Contains inaccurate, misleading, or unverified information.
Violates applicable law or platform policy.
Promotes prohibited or restricted products or services.
Uses unauthorized trademarks, images, or intellectual property.
Contains unsafe, offensive, discriminatory, or inappropriate material.
Does not clearly disclose material conditions.
Directs users to an unsafe or unrelated destination.
Creates a risk to users, partners, merchants, or the platform.

Restricted Advertising

Certain products, services, claims, industries, and campaign practices may be restricted or prohibited based on applicable law, market regulations, platform policy, safety considerations, and payment-provider requirements.

Additional approval or documentation may be required for regulated categories. Campaign approval in one market does not guarantee approval in another.

Campaign Scheduling

Advertisers should submit campaign assets early enough to allow time for review, technical preparation, revisions, and scheduling.

Campaign delivery may be affected by late submissions, incomplete materials, technical issues, approval delays, inventory limitations, or required changes.

Advertising Budget and Pricing

Advertising pricing may depend on the selected format, placement, campaign duration, market, audience, season, inventory, production requirements, and agreed commercial package.

Applicable taxes, service fees, content production, technical implementation, and third-party costs may be charged separately where relevant.

Advertisers should review and approve the campaign order, scope, deliverables, schedule, pricing, and payment terms before campaign activation.

Campaign Performance Measurement

Depending on the campaign format and platform availability, WiOffers may provide selected performance indicators.

Indicators may include:

Campaign impressions.
Offer or advertisement views.
Clicks and action rates.
Merchant-profile visits.
Saved or shared offers.
Engagement by category or location.
Campaign-period comparisons.
Reported leads, redemptions, or conversions where supported.

Performance data may be estimated, aggregated, delayed, or affected by privacy controls, tracking limitations, user settings, technical conditions, and external destinations.

No Guarantee of Results

Advertising services provide promotional exposure and campaign-delivery opportunities. WiOffers does not guarantee a specific number of impressions, clicks, inquiries, leads, conversions, redemptions, sales, revenue, or return on investment unless expressly stated in a signed agreement.

Campaign Optimization

Advertisers should review available performance indicators and adjust campaigns based on the observed results.

Use one clear objective per campaign.
Make the customer benefit immediately visible.
Use high-quality creative assets.
Keep the message concise.
Use a strong and relevant call to action.
Align the advertisement with the destination page.
Test different messages or visual assets where available.
Use realistic campaign periods.
Monitor offer availability throughout the campaign.
Review performance before extending or repeating a campaign.

Advertiser Responsibilities

Advertisers remain responsible for their campaign content, claims, products, services, legal compliance, destinations, customer fulfillment, and commercial obligations.

Advertisers must:

Provide accurate and authorized campaign information.
Comply with applicable advertising and consumer-protection laws.
Maintain all necessary licenses and approvals.
Respect trademarks, copyrights, and intellectual property rights.
Honor valid promoted offers and published conditions.
Protect customer and campaign data.
Avoid deceptive targeting, claims, pricing, or promotional practices.
Notify WiOffers of material campaign changes.
Maintain functional landing pages and customer-support channels.
Pay approved campaign fees according to the agreed terms.

Agency and Representative Accounts

An agency or authorized representative must have permission to act on behalf of the advertised business or brand.

WiOffers may request authorization documents, brand approvals, campaign purchase orders, or contact confirmation from the represented advertiser.

Campaign Changes and Cancellation

Requests to change or cancel a campaign should be submitted through the approved channel. The ability to make changes may depend on campaign status, production progress, reserved inventory, contractual terms, and third-party commitments.

Fees may apply to late changes, completed work, reserved placements, or non-cancellable services.

Support and Campaign Assistance

Advertisers may use the available support channels for campaign planning, specifications, content review, scheduling, billing, technical issues, performance questions, and custom advertising opportunities.

To receive efficient assistance, advertisers should provide the registered business name, campaign reference, account email, placement details, relevant dates, and a clear description of the request.

Important Notice

This guide provides general information and does not replace an approved campaign order, advertising agreement, insertion order, platform terms, privacy policy, pricing document, or applicable legal requirements.

Where a conflict exists, the signed agreement, approved campaign order, and official legal policies will take priority.